Kod: 08801543
Aaker on Branding
Autor David Aaker
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles pro ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 220
Wydawca: Morgan James Publishing llc, 2014
- Więcej informacji o książce
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Opis
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad underst
Szczegóły książki
Kategoria Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
15.54 €
- Pełny tytuł: Aaker on Branding
- Podtytuł: 20 Principles That Drive Success
- Autor: David Aaker
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 220
- EAN: 9781614488323
- ISBN: 9781614488323
- ID: 08801543
- Wydawca: Morgan James Publishing llc
- Waga: 338 g
- Wymiary: 229 × 153 × 13 mm
- Data wydania: 15. July 2014
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