Kod: 03202919
Anatomy of Humbug
Autor Paul Feldwick
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 256
Wydawca: Troubador Publishing, 2015
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Opis
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Szczegóły książki
Kategoria Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
27.13 €
- Pełny tytuł: Anatomy of Humbug
- Podtytuł: How to Think Differently About Advertising
- Autor: Paul Feldwick
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 256
- EAN: 9781784621926
- ISBN: 9781784621926
- ID: 03202919
- Wydawca: Troubador Publishing
- Waga: 390 g
- Wymiary: 219 × 144 × 23 mm
- Data wydania: 28. February 2015
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