Zobacz książki o podobnej tematyce

Powiadomienie o dostępności

Więcej informacji o Portfolio Management For New Products

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 154 punkty

Opis

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

Szczegóły książki

Kategoria Knihy po anglicky Economics, finance, business & management Business & management

• Pełny tytuł: Portfolio Management For New Products
• Podtytuł: Second Edition
• Autor: Robert G Cooper
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 400
• EAN: 9780738205144
• ISBN: 0738205141
• ID: 04124596
• Wydawca: INGRAM PUBLISHER SERVICES US
• Waga: 682 g
• Wymiary: 234 × 161 × 33 mm
• Data wydania: 04. January 2002

Ulubione w innej kategorii

---

---

---