TM: The Untold Stories Behind 29 Classic Logos / Najlacnejšie knihy
TM: The Untold Stories Behind 29 Classic Logos

Code: 02609006

TM: The Untold Stories Behind 29 Classic Logos

by Mark Sinclair

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains ... more

59.20 €

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Book synopsis

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Book details

Book category Knihy po anglicky The arts Industrial / commercial art & design Graphic design

59.20 €

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