Mohlo by sa vám tiež páčiť

Viac informácií o knihe 22 Immutable Laws Of Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 28 bodov

Anotácia knihy

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: 22 Immutable Laws Of Marketing
• Autor: Al Ries
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 160
• EAN: 9781861976109
• ISBN: 1861976100
• ID: 04307094
• Nakladateľ: Profile Books
• Hmotnosť: 140 g
• Rozmery: 196 × 135 × 11 mm
• Dátum vydania: 24. October 1994

Obľúbené z iného súdka

---

---

---