Kód: 25511174
Advertising And Sales Promotion
Autor Shaila Bootwala
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 172
Nakladateľ: Nirali Prakashan, Educational Publishers, 2016
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Anotácia knihy
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion
Parametre knihy
Zaradenie knihy Knihy po anglicky Fiction & related items Modern & contemporary fiction (post c 1945)
24.03 €
- Celý názov: Advertising And Sales Promotion
- Autor: Shaila Bootwala
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 172
- EAN: 9789351648413
- ISBN: 9351648419
- ID: 25511174
- Nakladateľ: Nirali Prakashan, Educational Publishers
- Hmotnosť: 346 g
- Rozmery: 246 × 189 × 10 mm
- Dátum vydania: 15. December 2016
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