Kód: 01016511
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... celý popis
26.83 €
Bežne: 34.91 €
Ušetríte 8.08 €
Nákupom získate 68 bodov
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
26.83 €
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