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Viac informácií o knihe Artificial Intelligence Marketing and Predicting Consumer Choice

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Anotácia knihy

The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with their own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field.

Parametre knihy

Zaradenie knihy Knihy po anglicky Reference, information & interdisciplinary subjects Research & information: general Data analysis: general

• Celý názov: Artificial Intelligence Marketing and Predicting Consumer Choice
• Podnázov: An Overview of Tools and Techniques
• Autor: Steven Struhl
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 272
• EAN: 9780749479558
• ISBN: 0749479558
• ID: 14213030
• Nakladateľ: Kogan Page Ltd
• Hmotnosť: 424 g
• Rozmery: 158 × 234 × 15 mm
• Dátum vydania: 03. April 2017

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