Kód: 02397563
Buyology
Autor Martin Lindstrom
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers fr ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 254
Nakladateľ: Random House Publishing, 2010
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Viac informácií o knihe Buyology
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Anotácia knihy
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
16.32 €
- Celý názov: Buyology
- Autor: Martin Lindstrom
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 254
- EAN: 9780385523899
- ISBN: 0385523890
- ID: 02397563
- Nakladateľ: Random House Publishing
- Hmotnosť: 234 g
- Rozmery: 201 × 129 × 18 mm
- Dátum vydania: 31. January 2010
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