Mohlo by sa vám tiež páčiť

Viac informácií o knihe Consumer Behaviour

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 150 bodov

Anotácia knihy

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Consumer Behaviour
• Autor: John O Shaughnessy
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 536
• EAN: 9781137003768
• ISBN: 1137003766
• ID: 01212724
• Nakladateľ: Bloomsbury Publishing
• Hmotnosť: 802 g
• Rozmery: 229 × 158 × 23 mm
• Dátum vydania: 04. December 2012

Obľúbené z iného súdka

---

---

---