Kód: 04083944
Marketing 3.0 - From Products to Customers to the Human Spirit
Autor Philip Kotler
A business book which shows that the future of marketing lies in creating products, services and company cultures which inspire, include and reflect the values of target customers.
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 208
Nakladateľ: John Wiley & Sons Inc, 2010
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Viac informácií o knihe Marketing 3.0 - From Products to Customers to the Human Spirit
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Anotácia knihy
A business book which shows that the future of marketing lies in creating products, services and company cultures which inspire, include and reflect the values of target customers.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
25.53 €
- Celý názov: Marketing 3.0 - From Products to Customers to the Human Spirit
- Autor: Philip Kotler
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 208
- EAN: 9780470598825
- ISBN: 0470598824
- ID: 04083944
- Nakladateľ: John Wiley & Sons Inc
- Hmotnosť: 418 g
- Rozmery: 238 × 160 × 20 mm
- Dátum vydania: 12. April 2010
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