Kód: 04235928
Marketing Alignment
Autor Mac McKinley
Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations o ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 208
Nakladateľ: Hats Off Books, 2002
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Anotácia knihy
Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations of a target market.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
12.01 €
- Celý názov: Marketing Alignment
- Autor: Mac McKinley
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 208
- EAN: 9781587361180
- ISBN: 1587361183
- ID: 04235928
- Nakladateľ: Hats Off Books
- Hmotnosť: 313 g
- Rozmery: 216 × 169 × 15 mm
- Dátum vydania: 15. November 2002
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