Kód: 06592455
Measuring Advertising Effectiveness
Autor William D. Wells
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addr ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 424
Nakladateľ: Taylor & Francis Inc, 1997
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Anotácia knihy
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology
97.43 €
- Celý názov: Measuring Advertising Effectiveness
- Autor: William D. Wells
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 424
- EAN: 9780805828122
- ISBN: 9780805828122
- ID: 06592455
- Nakladateľ: Taylor & Francis Inc
- Hmotnosť: 780 g
- Rozmery: 230 × 153 × 20 mm
- Dátum vydania: 01. May 1997
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