Merchandising: Theory, Principles, and Practice / Najlacnejšie knihy
Merchandising: Theory, Principles, and Practice

Kód: 01254321

Merchandising: Theory, Principles, and Practice

Autor Grace Kunz

With full-color photographs and expanded discussion of sourcing throughout the book, the 3rd Edition focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product line ... celý popis

197.93


Skladom u dodávateľa
Odosielame za 14 - 18 dní
Pridať medzi želanie

Mohlo by sa vám tiež páčiť

Darčekový poukaz: Radosť zaručená
  1. Darujte poukaz v ľubovoľnej hodnote, a my sa postaráme o zvyšok.
  2. Poukaz sa vzťahuje na všetky produkty v našej ponuke.
  3. Elektronický poukaz si vytlačíte z e-mailu a môžete ho ihneď darovať.
  4. Platnosť poukazu je 12 mesiacov od dátumu vystavenia.

Objednať darčekový poukazViac informácií

Viac informácií o knihe Merchandising: Theory, Principles, and Practice

Nákupom získate 501 bodov

Anotácia knihy

With full-color photographs and expanded discussion of sourcing throughout the book, the 3rd Edition focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students become capable of making sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of the plan. New to this Edition: -- Updated information throughout on the current status of textile and apparel companies, production and trade statistics, applications of technology and relevance to sourcing -- Excel applications added to mathematical learning activities -- 2-color and expanded art program -- Updated case studies include technology components -- Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications -- Powerpoint presentation

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

197.93

Obľúbené z iného súdka



Osobný odber Bratislava a 2642 dalších

Copyright ©2008-24 najlacnejsie-knihy.sk Všetky práva vyhradenéSúkromieCookies


Môj účet: Prihlásiť sa
Všetky knihy sveta na jednom mieste. Navyše za skvelé ceny.

Nákupný košík ( prázdny )

Vyzdvihnutie v Zásielkovni
zadarmo nad 59,99 €.

Nachádzate sa: