Kód: 05151640
An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century-and why any organization t ... celý popis
Angličtina
9.88 €
Bežne: 13.24 €
Ušetríte 3.36 €

Nákupom získate 24 bodov
Anotácia knihy
An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century-and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture-even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management
9.88 €
Angličtina
Osobný odber Bratislava a 12422 dalších
Copyright ©2008-26 najlacnejsie-knihy.sk Všetky práva vyhradenéSúkromieCookies
24 miliónov titulov
Vrátenie do mesiaca
02/210 210 99 (8-15.30h)Nákupný košík ( prázdny )