Kód: 02203947
In a clear and entertaining style, NUDGE provides a crash course on how and why humans are prone to making bad choices, and what we can do about it. Authors Richard Thaler and Cass Sunstein demonstrate how "choice architecture"--a ... celý popis
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In a clear and entertaining style, NUDGE provides a crash course on how and why humans are prone to making bad choices, and what we can do about it. Authors Richard Thaler and Cass Sunstein demonstrate how "choice architecture"--a fancy term for the particular scenario or context in which we are asked to make a decision--can actually nudge us toward making better decisions.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
Osobný odber Bratislava a 2642 dalších
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