Kód: 12432800
Shopper Marketing
Autor Paul Barnett
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and cons ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 265
Nakladateľ: Business Expert Press, 2016
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Viac informácií o knihe Shopper Marketing
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Anotácia knihy
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to differen
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
22.73 €
- Celý názov: Shopper Marketing
- Autor: Paul Barnett
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 265
- EAN: 9781631573576
- ISBN: 1631573578
- ID: 12432800
- Nakladateľ: Business Expert Press
- Hmotnosť: 428 g
- Rozmery: 206 × 296 × 17 mm
- Dátum vydania: 13. January 2016
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