Kód: 09223445
Challenger Customer
Autor Matthew Dixon
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on y ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 288
Nakladateľ: Penguin Books, 2015
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Anotácia knihy
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
18.32 €
- Celý názov: Challenger Customer
- Autor: Matthew Dixon
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 288
- EAN: 9780241196564
- ISBN: 0241196566
- ID: 09223445
- Nakladateľ: Penguin Books
- Hmotnosť: 352 g
- Rozmery: 233 × 156 × 21 mm
- Dátum vydania: 03. September 2015
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