Kód: 09066685
Trust Me, PR Is Dead
Autor PHILLIPS ROBERT
In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the ri ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 336
Nakladateľ: Unbound, 2015
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Viac informácií o knihe Trust Me, PR Is Dead
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Anotácia knihy
In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
21.62 €
- Celý názov: Trust Me, PR Is Dead
- Autor: PHILLIPS ROBERT
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 336
- EAN: 9781783520831
- ISBN: 9781783520831
- ID: 09066685
- Nakladateľ: Unbound
- Hmotnosť: 322 g
- Rozmery: 200 × 130 × 28 mm
- Dátum vydania: 18. June 2015
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