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Book synopsis

Even though Leo Fender never learned how to play a guitar, he was the first to make the electric solidbody guitar a commercial success. Despite his low-key style and conservative roots, his radical designs for guitars and amplifiers altered popular music forever. Much has been published about the Fender Electric Instrument Co., but Leo always wanted its story to be told "just the way it happened." Now, Forrest White, his friend and only general manager, offers a behind-the-scenes look at this company. In his down-to-earth style, White traces the company's entire history, from Leo's beginnings as a radio repairman up to the eventual sale of Fender to CBS and beyond. In between are stories about the development of the Telecaster, Precision Bass and Stratocaster, as well as insights into Leo Fender's unique personality. Fender: The Inside Story is packed with more than 100 historic photos and illustrations; instrument diagrams and specifications; and anecdotes about artists such as Merle Travis, Bob Wills, Speedy West, and Tex Ritter. Here is the book that sets the record straight and dispels the myths about the Fender Electric Instrument Co., a company that forever changed the look, sound, and personality of American music.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Full title: Fender: The Inside Story
• Author: Forrest R. White
• Language: English
• Binding: Paperback
• Number of pages: 276
• EAN: 9780879303099
• ISBN: 0879303093
• ID: 05189090
• Publisher: Hal Leonard Corporation
• Weight: 526 g
• Dimensions: 193 × 236 × 15 mm
• Date of publishing: 01. May 1994

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