Kód: 24151828
Crystallizing Public Opinion
Autor Edward Bernays
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations indus ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 208
Nakladateľ: Dover Publications Inc., 2019
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Anotácia knihy
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the app
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
11.97 €
- Celý názov: Crystallizing Public Opinion
- Autor: Edward Bernays
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 208
- EAN: 9780486836584
- ISBN: 0486836584
- ID: 24151828
- Nakladateľ: Dover Publications Inc.
- Hmotnosť: 160 g
- Rozmery: 204 × 131 × 8 mm
- Dátum vydania: 30. November 2019
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