Kód: 04194169
Words That Work
Autor Frank Luntz
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 el ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 320
Nakladateľ: Hyperion, 2008
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Anotácia knihy
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business communication & presentation
16.54 €
- Celý názov: Words That Work
- Autor: Frank Luntz
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 320
- EAN: 9781401309299
- ISBN: 1401309291
- ID: 04194169
- Nakladateľ: Hyperion
- Hmotnosť: 292 g
- Rozmery: 204 × 134 × 26 mm
- Dátum vydania: 09. February 2008
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