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Viac informácií o knihe Building Strong Brands

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• Anotácia kniha
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Anotácia knihy

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Building Strong Brands
• Autor: David A. Aaker
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 380
• EAN: 9780029001516
• ISBN: 002900151X
• ID: 10962048
• Nakladateľ: Free Pr
• Hmotnosť: 589 g
• Rozmery: 241 × 165 × 32 mm
• Dátum vydania: 01. December 1995

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