Kód: 16028884
Hegarty on Advertising
Autor John Hegarty
Revised and expanded edition of this insider's view of advertising, described by "Book Monthly" as 'an absolute gem. A bible in fact.' This edition discusses the changes that have taken place in the industry and in Hegarty's own c ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 232
Nakladateľ: Thames & Hudson Ltd, 2017
- Viac informácií o knihe
26 €
Bežne: 31.36 €
Ušetríte 5.36 €
Skladom u dodávateľa v malom množstve
Odosielame za 10 - 14 dní
Potrebujete viac kusov?Ak máte záujem o viac kusov, preverte, prosím, najprv dostupnosť titulu na našej zákazníckej podpore.
Pridať medzi želanie
Mohlo by sa vám tiež páčiť
-
Hegarty on Creativity
12.28 € -23 % -
Ogilvy on Advertising
16.58 € -23 % -
My Life in Advertising and Scientific Advertising
14.53 € -17 % -
Brand Flip, The
33.27 € -19 % -
Advertising Concept Book
27.43 € -23 % -
Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e
29.48 € -21 % -
Creative Blindness (And How To Cure It)
16.58 € -23 % -
Positioning: The Battle for Your Mind, 20th Anniversary Edition
24.15 € -23 % -
Design is Storytelling
17.19 € -18 % -
The Advertising Concept Book: Think Now, Design Later
26.82 € -19 % -
Confessions Of An Advertising Man
16.58 € -23 % -
Advertising by Design - Generating and Designing Creative Ideas Across Media, 4th Edition
92.45 € -
Brand Portfolio Strategy
25.28 € -18 % -
Serious Creativity
22 € -23 % -
Damn Good Advice (For People with Talent!)
12.38 € -14 % -
Building Distinctive Brand Assets
37.67 € -
Lonely Crowd
19.03 € -11 % -
Whatever You Think, Think the Opposite
11.46 € -21 % -
A Technique for Producing Ideas
9 € -23 % -
Ogilvy on Advertising
13.81 € -13 % -
D&AD. The Copy Book
22 € -23 % -
Contagious: Why Things Catch on
16.99 € -17 % -
John Derian Sticker Book
34.70 € -4 % -
Tilda Homemade & Happy
17.70 € -23 % -
Crouching Tiger, Hidden Dragon
11.35 € -21 % -
Goodnight Punpun, Vol. 3
23.23 € -12 % -
Peter Rabbit Tales: Little Library
6.95 € -22 % -
Night Sky with Exit Wounds
11.87 € -23 % -
Ego is the Enemy
10.95 € -24 % -
Advanced Testbuilder 3rd edition Student's Book with key Pack
35.52 € -3 % -
Soul Cats Tarot
31.83 € -4 % -
Antidote
10.95 € -24 % -
Little First Stickers Diggers and Cranes
6.85 € -23 % -
English File: Intermediate. Workbook with Key
17.29 € -
The Summer With You (My Summer of You Vol. 2)
14.53 € -9 % -
Murder Maker Level 6
10.64 € -
Insight: Intermediate Student Book
23.64 € -11 % -
Attack On Titan: Before The Fall 1
9.82 € -21 % -
Death by Black Hole
15.25 € -12 % -
Red Rising
10.23 € -24 % -
The Maze Runner
10.23 € -24 % -
Kraď jako umělec
10.74 € -23 % -
1Q84: Books 1 and 2
12.28 € -23 % -
The Velvet Rage
16.27 € -22 % -
Cambridge English for Engineering Student's Book with Audio CDs (2)
22.52 € -7 % -
Longman Advanced Learners' Grammar
38.18 € -
Absolutely Nasty (R) Sudoku Level 4
10.74 € -19 % -
Find Me
9.82 € -24 % -
Imaginary Friend
12.79 € -24 % -
Kreatywność
10.43 € -
Ekstremalne przywództwo. Elitarne taktyki Navy SEALs w zarządzaniu wyd. 2022
10.74 € -4 % -
Frederic Chaubin. CCCP. Cosmic Communist Constructions Photographed. 40th Ed.
25.28 € -
Příběhy pařížské kokoty
3.88 € -3 % -
Autem po Evropě
6.54 € -19 % -
Jeden rok v životě včely
10.84 € -23 % -
Artist olejové pastely metalické 12 barev
4.39 € -15 % -
Pack-Praha+CD+Knižní ČR
2.14 € -10 % -
Duchovní almanach
7.36 € -8 % -
Jediná kniha o jídle, kterou potřebujete
19.85 € -21 % -
Hanácke těžko a pomalo
6.24 € -14 % -
Jawa
11.25 € -20 % -
Gra Papier, kamień, nożyce
9.20 € -9 % -
Planety
11.35 € -6 % -
Hra na skrývačku Psík
5.31 € -31 % -
DIARIOS. 1939-1972
50.77 € -6 % -
Hüpfzwerge
20.57 € -
Podivný případ doktora Jekylla a pana Hyda
9.61 € -20 % -
Jak přežít (český) kriminál
7.98 € -20 % -
Tučné superpotraviny a oleje
10.13 € -16 % -
Jaro
6.03 € -14 % -
Zákoník práce 2011
7.36 € -
Gastroenterologie
9.20 € -21 % -
Hra osudu
8.08 € -19 % -
Malý Američan
14.02 € -12 % -
Zednáři v boji proti křesťanství
2.65 € -19 % -
Útok titánů 6
7.16 € -22 % -
O české státnosti 3. Demokratický a laický stát
14.84 € -5 % -
Přirozené osvícení
13.61 € -23 % -
Poběžme natrhat růžové kakosty
7.77 € -3 % -
Noemova Archa
1.32 € -27 % -
Bankrut
7.67 € -26 % -
Opowiadania o zwierzętach dla mojej córeczki
4.60 € -
Sedm rovin bytí
10.02 € -26 % -
Olga
13.40 € -23 %
Darujte túto knihu ešte dnes
- Objednajte knihu a vyberte Zaslať ako darček.
- Obratom obdržíte darovací poukaz na knihu, ktorý môžete ihneď odovzdať obdarovanému.
- Knihu zašleme na adresu obdarovaného, o nič sa nestaráte.
Viac informácií o knihe Hegarty on Advertising
Nákupom získate 64 bodov
Anotácia knihy
Revised and expanded edition of this insider's view of advertising, described by "Book Monthly" as 'an absolute gem. A bible in fact.' This edition discusses the changes that have taken place in the industry and in Hegarty's own career since the original book was published in 2011. 105 illustrations.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
26 €
- Celý názov: Hegarty on Advertising
- Autor: John Hegarty
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 232
- EAN: 9780500293638
- ISBN: 0500293635
- ID: 16028884
- Nakladateľ: Thames & Hudson Ltd
- Hmotnosť: 858 g
- Rozmery: 234 × 177 × 28 mm
- Dátum vydania: 09. November 2017
Obľúbené z iného súdka
-
Zig Ziglar's Secrets of Closing the Sale
18.42 € -11 % -
Predictably Irrational, Revised
7.57 € -25 % -
The Challenger Sale
16.78 € -23 % -
Cashvertising
18.42 € -4 % -
Luxury Strategy
47.60 € -
Spin Selling
28.45 € -19 % -
Buyology
16.37 € -11 % -
How to Master the Art of Selling
18.01 € -23 % -
How to Sell Anything to Anybody
12.28 € -23 % -
1-Page Marketing Plan
14.94 € -23 % -
Unconscious Branding
19.75 € -8 % -
Building a StoryBrand
13.30 € -19 % -
How Brands Grow
36.64 € -
Permission Marketing
10.23 € -24 % -
Brand Gap, The
29.37 € -
22 Immutable Laws Of Marketing
11.15 € -23 % -
Key Person of Influence
11.15 € -23 % -
Challenger Sale
26.92 € -14 % -
ZAG
35.31 € -
Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
24.05 € -18 % -
Scientific Advertising
10.54 € -15 % -
Marketing 4.0
28.56 € -
Challenger Customer
18.73 € -23 % -
Gap Selling
19.85 € -
Ultimate Marketing Plan
14.73 € -10 % -
Sell or Be Sold
21.18 € -19 % -
Secrets of Closing the Sale
16.58 € -23 % -
Scientific Advertising
17.80 € -
Sales Bible, New Edition
20.36 € -16 % -
Scientific Advertising
8.59 € -
Scientific Advertising
10.54 € -
Outcomes Over Output
14.02 € -2 % -
Positioning: The Battle for Your Mind
17.70 € -23 % -
How To Become A Rainmaker
15.45 € -23 % -
It's Not How Good You Are, It's How Good You Want to Be
11.35 € -9 % -
New Strategic Selling
39.61 € -
Neuro Design
31.63 € -
Professional Services Marketing
26.82 € -19 % -
Designing Brand Identity - An Essential Guide for the Whole Branding Team 5e
44.53 € -19 % -
Scientific Advertising
7.67 € -
Inside the Tornado
14.43 € -23 % -
Powerful Phrases for Effective Customer Service: Over 700 Ready-to- Use Phrases and Scripts That Really Get Results
17.19 € -19 % -
Aesthetic Intelligence
25.18 € -19 % -
Public Relations
17.19 € -19 % -
Key Account Management - The Definitive Guide 3e
53.64 € -3 % -
Why Does The Pedlar Sing?
25.69 € -10 % -
Scientific Advertising
14.43 € -
Gap Selling
29.07 € -
Let's Get Real Or Let's Not Play
26.82 € -17 %
O tomto obchode
Nákupný poradca
Prehľady
Knihy podľa jazyka
Osobný odber Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk Všetky práva vyhradenéSúkromieCookies
19 miliónov titulov
Vrátenie do mesiaca
02/210 210 99 (8-15.30h)