Kód: 01016511
Advertising Concept Book
Autor Pete Barry
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 320
Nakladateľ: Thames & Hudson Ltd, 2016
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Anotácia knihy
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
27.41 €
- Celý názov: Advertising Concept Book
- Autor: Pete Barry
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 320
- EAN: 9780500518984
- ISBN: 9780500518984
- ID: 01016511
- Nakladateľ: Thames & Hudson Ltd
- Hmotnosť: 1360 g
- Rozmery: 210 × 248 × 38 mm
- Dátum vydania: 01. August 2016
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