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Opis

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Szczegóły książki

Kategoria Books in English Language linguistics Semantics, discourse analysis, etc

• Pełny tytuł: Analysing Media Texts
• Autor: Andrew Burn
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 104
• EAN: 9780826464705
• ISBN: 082646470X
• ID: 04451095
• Wydawca: Bloomsbury Publishing
• Waga: 142 g
• Wymiary: 215 × 140 × 7 mm
• Data wydania: 01. December 2003

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