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Opis

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.§Offers comparative analyses of campaigns from country to country§Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more§Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy§Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Szczegóły książki

Kategoria Books in English Society & social sciences Politics & government Political structure & processes

• Pełny tytuł: Campaign Communication and Political Marketing
• Autor: Philippe J. Maarek
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 284
• EAN: 9781444332353
• ISBN: 144433235X
• ID: 01424699
• Wydawca: John Wiley and Sons Ltd
• Waga: 514 g
• Wymiary: 246 × 172 × 15 mm
• Data wydania: 15. April 2011

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