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Book synopsis

This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support. The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Full title: Communication Technology and Human Development
• Subtitle: Recent Experiences in the Indian Social Sector
• Author: Avik Ghosh
• Language: English
• Binding: Hardback
• Number of pages: 296
• EAN: 9780761934387
• ISBN: 0761934383
• ID: 04684748
• Publisher: SAGE Publications Inc
• Weight: 440 g
• Dimensions: 215 × 139 × 21 mm
• Date of publishing: 11. January 2006

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