Code: 18210109

How Behavior Spreads

Name: How Behavior Spreads
Brand: Princeton University Press
SKU: 18210109
Price: 48.13 EUR
Availability: InStock
Author: Damon Centola
ISBN: 9780691175317

by Damon Centola

Language: English
Binding: Hardback
Number of pages: 312
Publisher: Princeton University Press, 2018
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Book synopsis

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance- occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors.