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Anotácia knihy

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance- occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors.

Parametre knihy

Zaradenie knihy Books in English Society & social sciences Society & culture: general Cultural studies

• Celý názov: How Behavior Spreads
• Autor: Damon Centola
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 312
• EAN: 9780691175317
• ISBN: 9780691175317
• ID: 18210109
• Nakladateľ: Princeton University Press
• Hmotnosť: 630 g
• Rozmery: 242 × 166 × 27 mm
• Dátum vydania: 27. June 2018

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