Code: 20018123

INNOVAR

Name: INNOVAR
Brand: DEUSTO
SKU: 20018123
Price: 22.35 EUR
Availability: InStock
Author: LUIS PEREZ-BREVA
ISBN: 9788423429332

by LUIS PEREZ-BREVA

Language: Spanish
Binding: Paperback
Number of pages: 448
Publisher: DEUSTO, 2018
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22.35 €

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Book synopsis

La innovación y el espíritu emprendedor no son lo mismo, aunque losaspirantes a innovadores a menudo piensan en ellos de esa manera. Seles dice que tengan una idea y un equipo y que la hagan llegar a lospotenciales inversores. Luis Perez-Breva defiende que para empezar ainnovar no se necesita una idea rompedora sino una corazonada, unpresentimiento. Y por supuesto, hace falta que haya un problema realque quieras resolver y que te entrenes para solucionarlo. Cualquieralo puede hacer. También a?ade que nada es nuevo al comienzo. Elproceso de innovar es empírico, experimental, no lineal y exponencial. El libro ense?a asimismo cómo crear un kit para innovar y esbozapreguntas que te ayudarán a pensar de manera distinta. Finalmente,muestra cómo sistematizar lo que has aprendido: abogar, comunicar,ampliar, gestionar innovando continuamente y documentarte.