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Book synopsis

Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. * Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. * Offers new conceptual frameworks for analyzing and designing strategy process. * Addresses cutting--edge topics, such as play as the means and art as the impetus for strategy--making; the role of emotion in new venture decision--making; and science and entrepreneurship as a source of innovative strategies. * Signals the future direction of the field.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Innovating Strategy Processes
• Author: Steven W. Floyd
• Language: English
• Binding: Hardback
• Number of pages: 296
• EAN: 9781405129398
• ISBN: 1405129395
• ID: 04954837
• Publisher: John Wiley and Sons Ltd
• Weight: 682 g
• Dimensions: 252 × 175 × 28 mm
• Date of publishing: 14. December 2004

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