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Opis

Written for working art studios, Logo Process is the art director's guide to create BIG logos for small business. It can be read in under an hour and is a lifesaver for time-poor creatives from freelancers and web developers to design students. Designers will discover how to: • Spend less time on unused logo concepts • Get clients invested in a design right at briefing stage • Boost recall with tactics big brands use • Pitch designs with confidence work won't be rejected • Use 27 visual traits to create better logos Logo Process deserves a place in the design library of everyone who creates logos for small business or online brands. This revised second edition includes the best briefing questions to ask before creating a logo and updated pro-forma logo examples.

Szczegóły książki

Kategoria Books in English The arts Industrial / commercial art & design Graphic design

• Pełny tytuł: Logo Process
• Podtytuł: create BIG logos for small business
• Autor: Luke B. Sleaford
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 112
• EAN: 9780994619815
• ISBN: 0994619812
• ID: 14442954
• Wydawca: Deluka Publishers
• Waga: 118 g
• Wymiary: 198 × 129 × 6 mm
• Data wydania: 29. August 2016

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