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Więcej informacji o Managing Corporate Social Responsibility - A Communication Approach

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Opis

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives* Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model* Discusses ways to maximize the use of social media and traditional media throughout the process* Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.* Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Szczegóły książki

Kategoria Books in English Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Managing Corporate Social Responsibility - A Communication Approach
• Autor: W Timothy Coombs
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 200
• EAN: 9781444336450
• ISBN: 1444336452
• ID: 04385848
• Wydawca: John Wiley and Sons Ltd
• Waga: 296 g
• Wymiary: 228 × 154 × 11 mm
• Data wydania: 02. September 2011

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