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Viac informácií o knihe Market Entry Strategies for Emerging Economies

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 288 bodov

Anotácia knihy

Many multinational firms see emerging markets as one of their most important growth opportunities: Either they are planning market entry, have just entered the market, or have operated in the market for some time. The key issue is how they can build and sustain profitable operations. After an overview of existing theories around market entry and a comparison of entry conditions in Asian emerging countries, the book investigates success factors of foreign banks in Eastern Europe. A theoretical model of the most important performance determinants is built and subsequently tested with detailed empirical data. In addition, the book provides interesting insights on potential strategies after initial market entry. Industrial organization concepts are applied to the Chinese automotive sector, leading to practical recommendations on how to remain profitable in an increasingly competitive market.

Parametre knihy

Zaradenie knihy Books in English Economics, finance, business & management Economics Economic theory & philosophy

• Celý názov: Market Entry Strategies for Emerging Economies
• Autor: Alena Kretzberg
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 332
• EAN: 9783631565858
• ISBN: 9783631565858
• ID: 10024771
• Nakladateľ: Peter Lang AG
• Hmotnosť: 448 g
• Rozmery: 150 × 209 × 23 mm
• Dátum vydania: 14. December 2007

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