Kod: 06704700
Marketing and Promoting Electronic Resources
Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? This book explains the foundations of marketing and promotion, focusing on ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 206
Wydawca: Taylor & Francis Inc, 2008
- Więcej informacji o książce
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Opis
Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? This book explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries.
Szczegóły książki
Kategoria Books in English Reference, information & interdisciplinary subjects Library & information sciences Library, archive & information management
53.86 €
- Pełny tytuł: Marketing and Promoting Electronic Resources
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 206
- EAN: 9780789035851
- ISBN: 9780789035851
- ID: 06704700
- Wydawca: Taylor & Francis Inc
- Waga: 408 g
- Wymiary: 229 × 152 × 17 mm
- Data wydania: 06. November 2008
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