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Book synopsis

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.

Book details

Book category Books in English Economics, finance, business & management Business & management Business ethics & social responsibility

• Full title: Sustainability Effect
• Author: Arlo Kristjan O. Brady
• Language: English
• Binding: Hardback
• Number of pages: 175
• EAN: 9781403991713
• ISBN: 1403991715
• ID: 04777732
• Publisher: Palgrave USA
• Weight: 360 g
• Dimensions: 224 × 137 × 15 mm
• Date of publishing: 15. September 2005

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