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Viac informácií o knihe Preference-Driven Lead User Method for New Product Development

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Anotácia knihy

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers' acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

Parametre knihy

Zaradenie knihy Books in English Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Preference-Driven Lead User Method for New Product Development
• Podnázov: A Comprehensive Way to Stimulate Innovations with Internal and External Sources
• Autor: Alexander Sänn
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 235
• EAN: 9783658172626
• ISBN: 3658172622
• ID: 15775898
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 3401 g
• Rozmery: 210 × 148 × 12 mm
• Dátum vydania: 28. February 2017

Obľúbené z iného súdka

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