Kód: 04040666
Wine Brands
Autor Evelyne Resnick
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new ch ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 184
Nakladateľ: SPRINGER NATURE, 2008
- Viac informácií o knihe
55.73 €
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Viac informácií o knihe Wine Brands
Nákupom získate 135 bodov
Anotácia knihy
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Parametre knihy
Zaradenie knihy Books in English Economics, finance, business & management Business & management E-commerce: business aspects
55.73 €
- Celý názov: Wine Brands
- Autor: Evelyne Resnick
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 184
- EAN: 9780230554030
- ISBN: 0230554032
- ID: 04040666
- Nakladateľ: SPRINGER NATURE
- Hmotnosť: 459 g
- Rozmery: 241 × 161 × 20 mm
- Dátum vydania: 31. May 2008
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