Kód: 06593725
The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizi ... celý popis
Nákupom získate 518 bodov
The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.
Zaradenie knihy Książki po angielsku Society & social sciences Society & culture: general Social issues & processes
209.15 €
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