Channel Excellence / Najlacnejšie knihy
Channel Excellence

Kód: 04110416

Channel Excellence

Autor Axel Schultze

Channel Excellence reveals insights and provides guidance to leverage global partner networks. The author, Axel Schultze, has over 20 years experience in national and global channel development and built one of the largest high te ... celý popis

48.69


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Anotácia knihy

Channel Excellence reveals insights and provides guidance to leverage global partner networks. The author, Axel Schultze, has over 20 years experience in national and global channel development and built one of the largest high tech channels in the world. He describes 25 best practices based methodologies including channel strategies, partner recruitment, partner development, partner programs, channel sales & marketing and more. The author interviewed and worked with the most influential channel architects around the world and describes the most important stages in indirect sales to create a leading partner network. The author's provocative request: Don't confuse your sales model. Sell exclusively direct or exclusively indirect!

Parametre knihy

Zaradenie knihy Books in English Economics, finance, business & management

48.69

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