Code: 15822786

Die Google-Markenbeschwerde

Name: Die Google-Markenbeschwerde
Brand: JCB Mohr (Paul Siebeck)
SKU: 15822786
Price: 76.35 EUR
Availability: BackOrder
Author: Lennart von Scheel
ISBN: 9783161551697

by Lennart von Scheel

Language: German
Binding: Paperback
Number of pages: 226
Publisher: JCB Mohr (Paul Siebeck), 2017
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Book synopsis

In den letzten Jahren wurde das Keyword-Advertising, das u.a. von Google angeboten wird, ausgiebig diskutiert. Damit eng verbunden ist die Google-Markenbeschwerde, die ein Markeninhaber nutzen kann, um gegen die Verwendung seines Zeichens als Keyword vorzugehen. Lennart v. Scheel zeigt die Rechtsschutzmöglichkeiten auf, die für einen Werbetreibenden bestehen, wenn ein Anbieter wie Google im Rahmen einer Markenbeschwerde die Verwendung eines Keywords untersagt. Im Mittelpunkt steht dabei der Tatbestand der gezielten Behinderung gemäß 4 Nr. 4 UWG und die Frage, ob sich die Fallgruppe der unberechtigten Schutzrechtsverwarnung auf die Fälle der Markenbeschwerde übertragen lässt. Dabei wird das komplexe Dreipersonenverhältnis zwischen Werbetreibendem, Markeninhaber und Google als Intermediär beleuchtet.