Code: 18877582
Green Bundle
by Magali A. Delmas, David Colgan
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now of ... more
- Language:
English - Binding: Paperback
- Number of pages: 288
Publisher: Stanford University Press, 2018
- More about this
31.96 €
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Book synopsis
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package--
Book details
Book category Books in English Economics, finance, business & management Economics Behavioural economics
31.96 €
- Full title: Green Bundle
- Subtitle: Pairing the Market with the Planet
- Author: Magali A. Delmas, David Colgan
- Language: English
- Binding: Paperback
- Number of pages: 288
- EAN: 9781503606418
- ISBN: 9781503606418
- ID: 18877582
- Publisher: Stanford University Press
- Weight: 476 g
- Dimensions: 229 × 152 × 28 mm
- Date of publishing: 31. July 2018
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