Code: 04698925
Influentials
by Gabriel Weimann
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offer ... more
- Language:
English - Binding: Paperback
- Number of pages: 384
Publisher: State University of New York Press, 1994
- More about this
41.67 €
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Book synopsis
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary pres
Book details
Book category Books in English Economics, finance, business & management Business & management
41.67 €
- Full title: Influentials
- Subtitle: People Who Influence People
- Author: Gabriel Weimann
- Language: English
- Binding: Paperback
- Number of pages: 384
- EAN: 9780791421420
- ID: 04698925
- Publisher: State University of New York Press
- Weight: 500 g
- Dimensions: 230 × 154 × 230 mm
- Date of publishing: 30. September 1994
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