Code: 06743380
Inside Consumption
by S. Ratneshwar, David Glen Mick
Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on cons ... more
- Language:
English - Binding: Paperback
- Number of pages: 356
Publisher: Taylor & Francis Ltd, 2005
- More about this
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Book synopsis
Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences.
Book details
Book category Books in English Economics, finance, business & management Economics Macroeconomics
80.78 €
- Full title: Inside Consumption
- Subtitle: Consumer Motives, Goals, and Desires
- Author: S. Ratneshwar, David Glen Mick
- Language: English
- Binding: Paperback
- Number of pages: 356
- EAN: 9780415341943
- ISBN: 9780415341943
- ID: 06743380
- Publisher: Taylor & Francis Ltd
- Weight: 566 g
- Dimensions: 234 × 156 × 21 mm
- Date of publishing: 11. August 2005
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