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• Anotácia kniha
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Anotácia knihy

Whether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services.

Parametre knihy

Zaradenie knihy Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Celý názov: IT Project Proposals
• Podnázov: Writing to Win
• Autor: Paul Coombs
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 158
• EAN: 9780521612579
• ISBN: 0521612578
• ID: 02037420
• Nakladateľ: Cambridge University Press
• Hmotnosť: 333 g
• Rozmery: 247 × 174 × 9 mm
• Dátum vydania: 28. July 2005

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