Kod: 16737017
Analysis of Theodore Levitt's Marketing Myopia
Autor Monique Diderich
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount. ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 94
Wydawca: Macat International Limited, 2017
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Opis
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
Szczegóły książki
Kategoria Books in English Economics, finance, business & management Business & management Business studies: general
11.65 €
- Pełny tytuł: Analysis of Theodore Levitt's Marketing Myopia
- Autor: Monique Diderich
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 94
- EAN: 9781912127337
- ISBN: 9781912127337
- ID: 16737017
- Wydawca: Macat International Limited
- Waga: 111 g
- Wymiary: 198 × 132 × 6 mm
- Data wydania: 04. July 2017
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