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Book synopsis

The world’s most influential management consulting firm, McKinsey & Company, updates and expands its essential guide to AI transformation

In the newly revised second edition of Rewired: The McKinsey Playbook on How Leading Companies Win with Technology and AI, five experienced McKinsey leaders deliver an essential and incisive update to their widely read guide to planning and implementing successful Tech & AI transformations.

The book walks you through the six capabilities every company must develop to succeed with Tech & AI: transformation roadmapping that targets real value, a talent bench of highly skilled experts, an operating model that allows you to move at pace, a distributed technology environment that is flexible, data embedded throughout your organization, and adoption and scaling that enable solutions to realize meaningful gains.

This new edition offers brand new insights into  cutting-edge AI solutions―and what it takes to implement them―as well as the new economics of Tech & AI transformations. You’ll also discover how to build up the “tech muscles” of your AI transformation leaders, how to develop effective human-AI collaboration models, how to revolutionize software develop with AI agents, and how to industrialize AI so it can safely and effectively scale.

Inside the book:

More than 30 real-world case studies and examples of large, established companies that have successfully navigated these sorts of transformations, with deep dives into Toyota, DBS Bank, Freeport-McMoRan, and LATAM Airlines
Comprehensive “how-to” transformation guides and frameworks you can put into practice immediately, including 100 detailed exhibits
Deep dives into the role of leadership at the C-suite and domain levels, as well as practical tips for navigating and avoiding the pitfalls that slow down most transformations

Perfect for the C-suite, managers, executives, board members, and other business leaders, Rewired is a must-read playbook for professionals ready to roll up their sleeves and do the hard work necessary to reimagine their company and generate transformational value.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

• Full title: Rewired
• Subtitle: The McKinsey Playbook on How Leading Companies Win with Technology and AI
• Author: Eric Lamarre, Kate Smaje, Robert Levin
• Language: English
• Binding: Hardback
• Number of pages: 624
• EAN: 9781394381906
• ISBN: 1394381905
• ID: 49130156
• Publisher: John Wiley & Sons
• Weight: 1417 g
• Dimensions: 238 × 192 × 40 mm
• Date of publishing: 10. February 2026

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