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Viac informácií o knihe Value-Oriented Media Management

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Anotácia knihy

This volume presents a variety of theoretical and empirical approaches to assessing the relationship between media management and social responsibility. The contributions highlight various issues in media management such as the relations between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further main topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Parametre knihy

Zaradenie knihy Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Celý názov: Value-Oriented Media Management
• Podnázov: Decision Making Between Profit and Responsibility
• Autor: Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 240
• EAN: 9783319510064
• ISBN: 3319510061
• ID: 15467179
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 541 g
• Rozmery: 235 × 155 × 19 mm
• Dátum vydania: 08. May 2017

Obľúbené z iného súdka

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