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Book synopsis

This volume presents a variety of theoretical and empirical approaches to assessing the relationship between media management and social responsibility. The contributions highlight various issues in media management such as the relations between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further main topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Full title: Value-Oriented Media Management
• Subtitle: Decision Making Between Profit and Responsibility
• Author: Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon
• Language: English
• Binding: Hardback
• Number of pages: 240
• EAN: 9783319510064
• ISBN: 3319510061
• ID: 15467179
• Publisher: Springer International Publishing AG
• Weight: 541 g
• Dimensions: 235 × 155 × 19 mm
• Date of publishing: 08. May 2017

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