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Book synopsis

Life is a journey and without direction, its easy to get lost. Increasing complexity in our infrastructure and the agglomeration of buildings in our urban centers can be confusing or misleading. Wayfinding examines brilliant design solutions to signage and graphics that allow seamless navigation through commercial establishments and public facilities. Aesthetically integrating a buildings architecture and interiors with branding, color theory, typography, symbols or pictograms, product design, and more, designers provide new directional systems while creating unique experiences for visitors. Settings include medical facilities, parking garages, hotels, schools, libraries, and more.