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Opis

Business-to-business (B2B) e-commerce adoption has become a necessity for most small and medium-sized enterprises (SMEs), allowing them to gain and sustain competitive advantage in a dynamic competitive environment. Accepting the fact that B2B is adopted at different levels based on different resources leads to the acceptance that competitive advantage is gained and sustained on a level consistent with the level of adoption. This study employs quantitative method based on the positivism philosophy and deductive approach. A questionnaire survey technique was used to collect the data from the American and Egyptian manufacturing SMEs. Moreover, it used structural equation modelling with a sample of 320 and 260 manufacturing SMEs in the United States of America and Egypt respectively.

Szczegóły książki

• Pełny tytuł: Antecedents of business-to-business e-commerce adoption and its effect
• Autor: Haseba Hamad
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 344
• EAN: 9783330856455
• ID: 16220470
• Wydawca: Noor Publishing
• Waga: 530 g
• Wymiary: 220 × 150 × 21 mm
• Rok wydania: 2017

Ulubione w innej kategorii

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